To form a personal, friendly relationship which are often desired in persuasive speeches there will be a sense of unity between the speaker and the audience, created by the speaker using personal pronouns such as "we" and "us." This creates a bond so the audience feel involved within the speech and therefore are more interested.
Certain respect is also needed between the audience and the speaker, because the audience has to have respect for the speaker in order to listen to their speech without interrupting them or not listening. This is created by using power such as influential power to exert influence and persuasion or influential power to enforce their authority.
The speaker often shows power over the audience from the agenda setting; the speaker has control as the audience listens. The speaker may use prosidic features such as raising their voice or pausing for effect to enhance their point or to enforce their power.
There may be politeness between the speaker and audience to commit to the social rules to save 'face' and come across as respectful in order to form a friendly supportive bond between themselves and their audience especially, for example, if they are running for prime minister. However it has been seen where a speaker uses impoliteness towards their audience. This is shown in the speech "why America isn't the greatest." Impoliteness is used in order to have power over the audience and to enforce their point. This allows the member of the audience to comply and to adopt the speakers point of view. This, overall, in certain circumstances can cause the speech to be more successful.
